Rattan actress Jing Tian is in a bit of a bind after China’s market advertising regulators deemed her endorsement of a food supplement, illegal. The actress was fined 7.2212 million RMB (approximately US$ 1.07 million) in total which included the 2.579 million she earned for the endorsement plus 4.64 million in fines for breaking the law.
According to reports, the food supplement the actress endorsed did not have any proven health benefits. Yet Jing Tian claimed in the ad that the product was effective in “blocking the absorption of fat and sugar”. This violates consumer advertising laws which state that companies cannot falsely advertise the efficacy of its products without it being proven and verified.
Meanwhile, the actress quickly issued a statement to apologise. Also acknowledging the negative impact the inadequate review (of the product) when they signed the contract may have had on consumers who trusted her, she said she fully accepts the decision of the regulatory body and that she has already paid the fine in full. Moreover, Jing Tian promised “in my future collaborations, I will continue to adhere to the principle that I have a big responsibility towards consumers and will never endorse any such related products in the future.”
Source: 1
HL- Hoh Liu
Every endorser needs to understand some money cannot be easily earned. Research need to be done before they sell their name and reputation.
Maaya Lee
It is wise for her to be more cautious in the future before lending her image to an endorser. However, there were other people in the ad that didn’t seem affected.
Also, it seems like she was thrown under the bus to cover the textbook controversy.
Ash
Do you know for a fact that there were no other actions taken against the others involved just because it is not in celebrity news? The charges against the others might be different depending on the role they played. For sure, the producer of the product is already in big trouble. That had to be judged first before they could conclude on Jing Tian’s case. This is only brief report on Jing Tian’s personal case.
Yooi
I wish the celebrities in my country will get the same punishment. But unfortunately, there was a case, when a celebrity sued a doctor bcuz the doctor said the product was problematic and asked consumers to be more smart and cautious. There’s something wrong with the law in my country, sigh. And our advertising regulator didnt help either.
Good for her to admit it and promise to be more cautious
Seriously
Lmao this is rich, a government who totally denied the existence of Covid-19 in the beginning even imprisoning the doctor who warned the public, is now righteously punishing for false advertisement. The irony.
Hunter2020
What a deluded comment. Most Chinese people love and support the CCP. No gov is perfect, but overall there is love n respect for CCP from Chinese. The only crazies that think anything CCP does is bad are… Unfortunately Westerners like yourself whose opinion no self-respecting Asian gives a rats arse about!
Seriously
Lol gtfo you commie troll! No government locks people in their homes with chains because they’re suck! No government kills innocent pets because they’re owners caught covoid. Shut the f@#$ with your communie proganda. You don’t have to be “westerner” to see a dictatorship oppressing the people.
Seriously?
What is wrong with you? You have something against the government, go somewhere else. This is Chinese entertainment, not your platform to talk politics. Seriously, every single time I see your name it’s all about CPC. Get a grip.
Hunter2020
Know what we call your kind? Democrazies! CPC rules! Period. The best gov in the world. Democrazies on the other hand…
Anon
It is very surprising a long time passed already and ZLY is still not fined like JT when she did the same things! Looks like JT truly has no connections with CCP like rumored.