In another step aimed to curb what it deems “excessive” entertainment, China’s National Radio and Television Administration, formerly known as the State Administration of Radio, Film, and Television, put on notice four of the country’s biggest broadcasters with the task to push forward major reforms. Since the end of August, China has imposed a set of new stipulations as part of its efforts to clean-up the entire entertainment industry. From toxic fan circles to artists and their agencies themselves, the Qinglang campaign has now set its sights on addressing the issue of “excessive entertainment.”
Reforms
In a dialogue held yesterday October 29 with representatives from Shanghai TV (Dragon TV), Jiangsu TV, Zhejiang TV and Hunan TV, the Chinese broadcasting authority commended broadcasters for their contributions in promoting mainstream values and spreading positive energy. However, they also emphasised that the networks are also promoting problems such as excessive entertainment and star-chasing.
To address this, all four must follow the government’s mandate and challenged them to pioneer the transformation of radio and television which gives importance to “creating social benefits, promoting the values of socialism and focusing on relevant topics and workers in the new age”.
Reception
Meanwhile, reception to the reforms amongst Netizens was understandably lukewarm. “Aren’t shows meant to be entertaining?” lamented one Netizen. Others have echoed similar sentiments saying they just want to be free to let go and be entertained after a hard day’s work at the office. It worth noting here that these broadcasters are the folks that brought you the likes of Happy Camp 快乐大本营 (Hunan TV), Dating With the Parents 新相亲大会 (Jiangsu TV), Keep Running 奔跑吧 (Zhejiang TV) and Go Fighting! 极限挑战 (Dragon TV) amongst others.
Source: 1
HL
I am really interested to watch what constitutie a PRC approved Entertainment program…
anon
Every CCTV program on every CCTV channel has always been PRC approved.
Anon
From now on we shall only see non entertaining shows. If we still spot any actress in a show that is more entertaining than anyone else, or not entertaining at all but her water armies are still allow to exist then we can assume she is the girlfriend of the president? Or if it’s the actors then the president’s wife is behind it? Actors with popularity too high seems to disappear quickly though, like Xiao Zhan got temporarily blacklisted and Zhang Zhehan cancelled forever. Safer to say it’s the actresses. Even if not the president it must be some really high officials. Otherwise, who will ever dare to make such offense and break the law by making something entertaining?
Star chasing happens because of idols buying water armies, it got nothing to do with being too entertaining. Those idols actually did NOTHING entertaining for years and relied on water armies. The government should look into who bought those water armies and punish them, if they want things to be nonentertaining then that goal is already accomplished for decades.
tooktook
Good luck…citizens of China, have fun being more brainwashed.
Sad, Sad, Sad
Excessive Entertainment … That’s just hilarious. What is the Chinese government trying to accomplish anyway? Is their population not brainwashed enough as it is? Now they even have to come home and watch propaganda on TV after work? Instead of moving forward, looks like they’re regressing instead. Sad.
cults cults everywere
china is killing his own entertaiment industry, the goverment treats his own citizens as children who can not think for themselves of chose for themselves maybe thats what they want, people who don´t think and don´t question anything. Chinese goverment hates religions but they behave like the liders of a cult
Chris
I still don’t understand what “excessive entertainment” is. Are they saying it should be more like a talk show? A news report? A documentary? “Promoting the values of socialism and focusing on relevant topics and workers in the new age” really doesn’t sound like topics you’d discuss on fun variety shows. These are serious topics. If you take away the silliness and lighthearted content of these shows, it really can’t be considered entertainment anymore but more like a talk show, etc.