The 25-year-old Jelly Lin who has become known as a “Sing Girl” having started her career working alongside Stephen Chow in the 2016 blockbuster film Mermaid has a new identity with Italian luxury brand Salvatore Ferragamo.
Jelly Lin has been associated with the brand early on in her career having been an ambassador for their Signorina perfume in 2017 and having attended their show during Milan Fashion Week. Earlier this year, Jelly Lin became the image ambassador (形象大使) for Viva along with actresses Vanda Margraf (李宛妲) and Qiu Tian (邱天).
As of this month, Jelly Lin was introduced as the newest global brand ambassador for Salvatore Ferragamo. In the Chinese context, she has moved up from ambassador (大使) to spokesperson (代言人) which is the highest form of celebrity brand endorsement. Meanwhile, Chinese actor Allen Ren Jialun was announced as the spokesperson for the brand’s Signorina perfume line in the Greater China region since September 2020.