Following iQIYI, Youku is the second major video hosting service to turn off view count functionality. The company released a statement to explain that they wanted to foster a good environment in the industry and to destroy the noise from popularity indices.
Going forward, Youku has disabled the view count feature on their website. They believe that ratings and view count do not fully exhibit the value of a film production. A literary film’s influence and meaning cannot be based on one measure.
They also state that the National Radio and Television Administration (NRTA) has developed an evaluation system. Turning off view count is just the first step but not the final solution and they believe that more web hosting companies will join and adhere to the new standards.