The Rise of Phoenixes 天盛长歌 has been on air for two nights in a row, but both tv and online viewership have fallen below expectations. Upon its premiere, the show garnered CSM52 ratings of 0.558% and CSMNationwide ratings of 0.732%. Day 2 pulled in CSM52 ratings of 0.539% and CSMNationwide ratings of 0.688%.
For comparison’s sake, current primetime leader Heavy Sweetness Ash-like Frost has CSM52 ratings around 1.3%, but perhaps more surprising is that The Rise of Phoenixes also lost the lead in CSMNationwide, a ranking that has generally been favorable to primetime dramas on Hunan TV.
The dismal numbers haven’t gone unnoticed as the show released a statement to say that within the past two days, The Rise of Phoenixes has accumulated 7.7 on Douban and 8.8 in Maoyan, the highest for a historical drama produced in China this year. The show also did a poll via weibo that had an 84% approval rating from viewers.
However, viewership seems to be reflecting the opposite which leads the three production companies of the drama to speak up and conclude that the current ratings and ranking are not what the show deserves. The statement goes on to share that inflating viewership ratings is a predominant problem in the television industry. Advertising revenue, a show’s performance, the production team and the cast’s market value are all hostage to fake views.
The Rise of Phoenixes will not participate in inflating viewership no matter the pressure. Instead, they hope that everyone can see their sincerity in making a drama that has real performances, real voices, real sets and real emotions.