Along with Heavy Sweetness Ash-like Frost, Martial Universe was another highly-anticipated novel turned drama that had a strong existing fanbase. Furthermore, it had the star power of actor Yang Yang and a cast that includes Crystal Zhang, Wu Chun and Wang Likun. Despite this, the show has not achieved the same level of success as Heavy Sweetness which also falls into the fantasy genre. It has premiered to surprisingly tepid reception last night to bring in CSM52 ratings of 0.333% and CSM Nationwide ratings of 0.192% at the later 10pm slot on Dragon TV.
While there’s no exact science to explaining the numbers (is the show simply bad? I have yet to watch), it’s worth nothing that episodes are released for VIP users on Youku an hour before it even airs on tv which may have contributed to the lower tv ratings. Quite expectedly, the show is doing much better online to reach 100 million views 12 hours after it was released.